8 Graphic Design you should Know
- Visual Identity Design
- Marketing & Advertising Design
- User Interface Design
- Publication Graphic Design
- Packaging Graphic Design
- Motion Graphic Design
- Environmental Graphic Design
- Art & Illustration For Graphic Design
1. Visual Identity Graphic Design
A brand is a connection between a company or organization and its customers. A brand identity is the way an organization conveys its essence, personality, and tone as well as memories, feelings, and experiences. The visual components of brand identification that serve as a brand’s face and convey those intangible attributes through images, shapes, and color are precisely what visual identity graphic design is.
To develop assets like logos, typography, color schemes, and image libraries that capture a company’s essence, visual identity graphic designers engage with brand stakeholders. Designers frequently create a set of visual brand guidelines (style guides) in addition to the typical business cards and corporate stationary. These guidelines outline best practices and offer examples of visual branding used across a variety of media. These rules aid in maintaining brand consistency across all upcoming applications.
One of the most popular types of design is visual identity design. To produce design elements that work well in every visual media, visual identity graphic designers need to have a general understanding of all forms of graphic design. They also require great communication, imaginative and creative thinking, as well as an enthusiasm for studying various markets, businesses, trends, and rivals.
2. Marketing & Advertising Design
To influence the purchasing decisions of their target audience, businesses rely on effective marketing campaigns. Good marketing appeals to people’s desires, needs, awareness, and satisfaction with a given good, service, or brand. Graphic design helps organizations advertise and communicate more successfully since people will always find visual material more interesting.
To produce materials for marketing plans, marketing designers collaborate with business owners, directors, managers, or other marketing specialists. They might function independently or as a member of an internal or creative team. Designers can specialize in a particular form of media (like as vehicle wraps or magazine ads) or provide a wide range of collateral for print, internet, and other platforms. Despite being historically centered on print, this kind of design has expanded to encompass more digital resources, particularly for use in content marketing and online advertising.
Illustrations of marketing graphics:
- Flyers and postcards
- Ads in magazines and newspapers
- Billboards, banners, and posters
- (Print and Digital) brochures
- Wrapped vehicles
- Displays at trade shows and signage
- Marketing emails templates
- Presenting PowerPoint slides
- Ads, banners, and graphics for social media
Excellent communication, problem-solving, and time management abilities are required of marketing designers. They must be skilled in a variety of graphic design, layout, and presentation apps in addition to having a working knowledge of print and web production. For new designers, entry-level roles in this field are a terrific method to learn procedures and gain useful knowledge and expertise.
3. User Interface Graphic Design
The way a user interacts with a tool or application is called the user interface (UI). Interface design (UI design) is the process of creating interfaces that are simple to use and offer a pleasant user experience.
The screen, keyboard, and mouse are all components of a user interface (UI), but in the context of graphic design, the UI concentrates on the visual experience of the user and the design of on-screen graphic elements including buttons, menus, micro-interactions, and more. A UI designer must strike a balance between technological functionality and visual appeal.
Games, desktop apps, mobile apps, and web apps are their areas of expertise. They collaborate closely with UI (user interface) developers, who build the code that makes the app operate, and UX (user experience) designers, who decide how it functions.
Illustrations of user interface design:
- Design of websites
- WordPress, Shopify, etc., theme design
- game controls
- Design of the app
4. Publication graphic design
Publications are lengthy works that reach an audience through widespread dissemination. Historically, they have been a print medium. A traditional design style is publication design – consider catalogs, books, newspapers, and magazines. But digital publication has significantly increased recently.
Publishing-specific graphic designers collaborate with editors and publishers to produce layouts with carefully chosen typography and supplemental artwork, such as photography, graphics, and illustrations. Publication designers may operate as independent contractors, employees of creative agencies, or in-house staff members of publishing firms.
Illustrations of publishing design:
- Yearly reports
Publication designers must have good organizational, communication, and layout skills. They must be skilled in graphic design as well as color management, printing, and digital publication.
5. Packaging Graphic Design
To safeguard and prepare products for storage, distribution, and sale, the majority need some type of packaging. But packaging design may also speak to customers directly, which makes it a very effective marketing tool. Every box, bottle, bag, can, container, or canister is an opportunity to share the brand’s narrative.
Mockups, print-ready files, and concepts are all created by packaging designers for products. This calls for in-depth familiarity with print technologies as well as expertise of manufacturing and industrial design. It is usual for designers to find themselves producing additional assets for a product, such as photography, illustrations, and visual identity, because packaging design crosses so many disciplines.
Packaging designers may be generalists or experts in a particular industry (such as food or children’s toys) or type of packaging (such as labels or beverage cans). In addition to having a solid functional understanding of print and industrial design, their work demands top-notch conceptual and problem-solving abilities. To fulfill the demands of customers, marketers, and manufacturers, they must be adaptable and knowledgeable about current trends.
6. Motion Graphic Design
In a nutshell, motion graphics are static images that move. The effects employed in online media, television, and film can include animation, audio, typography, images, and video. The popularity of the medium has soared recently as a result of advancements in technology and the rise of video content.
A relatively recent speciality for designers is “motion graphics designer”. Technology advancements have lowered production time and expenses for the art form, which was once exclusive to TV and film, making it more accessible and affordable. The emergence of motion graphics as one of the newest design genres on all digital platforms has opened up a variety of new markets and career prospects.
Illustrations of motion graphics
- End credits and title scenes
- Cartoon logos
- Advertising videos
- Tutoring films
Storyboards are created in the beginning by motion graphics designers, who then use animation, video, and traditional art to bring their concepts to life. A solid working understanding of marketing, coding, and 3D modeling can be definitely advantageous depending on the sector.
7. Environmental Graphic Design
Visually connecting individuals to places through environmental graphic design enhances their overall experience by making areas more memorable, fascinating, educational, or simple to navigate. Here are a few examples of environmental design, which is a large category of design:
Environmental graphic design examples
- Advertising Wall murals
- Museum displays
- Corporate identity
- Navigation in public transport
- Interiors of shops
- Branding for stadiums Events and conference rooms
Environmental graphic design that focuses on wayfinding uses landmarks, signs, and other visual clues to help people find where they are and where they need to go so they can get there without getting lost.
An interdisciplinary practice, environmental graphic design combines graphic, architectural, interior, landscape, and industrial design. To plan and carry out their concepts, designers work with specialists in a variety of various domains. As a result, designers frequently hold degrees in both graphic design and architecture. They need to understand the principles of industrial design and be able to interpret and sketch up architectural designs.
8. Art and illustration for graphic design
Graphic design and graphic art are sometimes mistaken for one another, but they are actually extremely different. Designers produce compositions to convey ideas and address issues, whereas illustrators and graphic designers produce unique works of art. Their artwork can be seen in a variety of media, including fine art, décor, and narrative illustrations.
Although technically not kinds of graphic design, graphic art and illustration are produced in such quantities for commercial purposes that it is impossible to discuss one without the other.
Illustration and art examples for graphic design
- T-shirt style
- graphical textile patterns
- Motion pictures
- Stock photos
- Visual novels
- online gaming platforms
- graphic novels
- Album covers Books
- children’s books
- technical reference
In all forms of graphic design, graphic artists cooperate with writers, editors, managers, marketers, and art directors to produce their work using any combination of media and techniques. A foundation in fine arts, animation, or architecture is frequently included in them. You can find graphic designers who also work as graphic artists and illustrators (and vice versa) thanks to overlapping talents and software.