UI is the complement of UX whereas, UX design is a human-first way of designing products. User Interface(UI) and User Experience(UX) are the two crucial elements to a product and work closely together. Our goal of UI design is to visually guide the user through a product’s interface. It’s all about creating an intuitive experience that doesn’t require the user to think too much! UX design is all about the overall feel of the experience, while UI design is all about how the product’s interfaces look and function. Best UI UX Designing Company you can trust in Thanjavur.
- User Research & Analysis
- Interface Design
- Prototyping
On a website, web, or mobile app, humans constantly interact with multiple elements. While a good UI (User Interface) ensures that the user is able to do his/her task without being lost, UX (User Experience) ensures that the design is intuitive and evokes the right emotions, and empowers the user. User engagement happens when UI & UX work together.
For one, UI (User Interface) is a part of UX (User Experience). Secondly, while UI is more element-focused and design-based, UX is more conceptually inclined. UX focuses on the overall experience of the user with the product or service. It is used for both physical and digital products, while UI is only digital.
The biggest difference between UI/UX design and web design is that web design focuses on what a website looks like and UI/UX design focuses on what the experience of using a site or app feels like. The ultimate goal of UI/UX design is to build something that doesn’t only look “nice,” but changes a user’s desired behaviour and decision-making process.
For any business that delivers its service or product through an app or website, UX design is as critical as sales, branding, or marketing. Because good UX design directly improves the bottom line.
Even if it is a bank with brick-and-mortar branches all across the country, its app would be the most important channel in which customers interact with the business, making UX a critical factor influencing customer happiness and revenue.
It is found that “every dollar invested in UX brings $100 in return”. This is an average figure, but it’s an ROI of an impressive 9,900%. This stunning return is due to an increased conversion rate, increased customer retention, lower customer acquisition cost, lower support costs, improved trust, and increased market share.
All the factors influencing the cost (scope, complexity, platforms, budget, client feedback) will also affect the delivery timeline of a UX design project. A typical UX design project could go anywhere between 2-3 months to 6 months for a small-medium-sized project. Bigger projects could take more than 6 months to 1 year depending on the scope and complexity.