6 Steps of UI / UX Design Process
The design is more than simply how something looks and feels. It works by design. A fantastic user experience is what distinguishes your product and attracts consumers.
Designing may be daunting at first, but with the right steps, it can be pleasant.
- Understand the values cherished by your clientele
- Explore and understand your rivals.
- Visualize the potential of your product.
- Formulate your product.
- Implement the solution on your website.
- Analyze the task and introduce improvements.
1. Understand the values cherished by your clientele
The first phase of the design process’s aims are to build a strategy and comprehend the foundation of the product development process. Our objective here is to understand the concepts that inspire our clients’ views so that we may better tailor our service to their requirements. We should not be afraid to inquire about marketing objectives, selling points, and techniques. Having access to marketing materials and advising sales and marketing experts can help in creating a client profile.
In this stage, the design team and the product manager discuss the product. During a brainstorming session, decide on the end users and the use cases. Inquire about the client’s unique selling qualities as well as the competitors.
Thanks to all of the information we’ve gathered, we’ll have a great basis to build the product on. Consider giving a presentation to the customer at this time to hold their attention and elicit their initial response.
2. Explore and understand your rivals
You’re ready to go when the introductory conversations are over. The second phase is conducting research (and, if you have a working product, testing it), looking at rivals and current trends, and always keeping your client’s instructions in mind.
A full assessment of the merits and disadvantages of each competing product, as well as its enticing and repulsive qualities, should be provided. Prepare a comprehensive analysis for the current version of the product that we are creating as well.
Without getting too specific about the fonts, graphics, or colors to use, research should help you decide on the general style of the product (follow the repeating themes or to branch out). You might consider the potential website layout during this step. Before beginning the actual design process, creating a board of thoughts with all the ideas compiled on it and showing it to the customer is a wonderful method to again obtain input. Constant communication with the client is what enables us to steer clear of errors and misunderstandings.
3. Visualize the potential of your product
Sketching is the next step in your experience. Using a whiteboard or paper and the facts you’ve carefully gathered, create a product vision. Inform your customer about the preliminary prototype and solicit comments. Giving an idea and receiving feedback is a two-way street. When working on such prototypes, you have more flexibility than when working on a real product.
Consider if the system is usable, how simple it is to use for a stranger, and whether it achieves the desired objective. A group of employees from your company may also be requested to participate in your initial testing.
Make a presentation to track your progress and work flow.
4. Formulate your product
It is now time to start working on your product. Now is the time to play around with different layouts, colors, and fonts.
Your testing team should test the prototype on a regular basis, or you might use “hallway testing.” Testing on new issues on a regular basis can help you maintain your point of view fresh.
They will be able to discover any brand-new faults that the other group may have ignored due to their familiarity with the product.
Because not every concept will be easy to execute or even feasible, you should talk with the development team about the assets you are creating at this process.
The actual design step usually takes the most time since, in addition to creating the core displays, you must also adapt your product to additional screen sizes, mobile devices, include error messages, loading animations, and so on. Remember that if your product is designed to be used on mobile devices, the layout and early methods may vary.
5. Implement the solution on your website
When the buyer has approved your design, it may be implemented on the website. If you are not executing the design, begin working with the front-end team as soon as feasible. In this case, Zeplin and other design hand-off tools will come in handy.
The fifth step entails creating the final web and mobile user experience, making a few small UX modifications, adding microinteractions, and adding any other aspects you may have overlooked.
It is critical to schedule a final review meeting with the development team and stakeholders as soon as possible to display our completed work, answer any concerns they may have, and uncover any defects.
6. Analyze the task and introduce improvements
The final phase in the UX process is work evaluation. Even if every stage of development is taken into account, a final quality check must be completed. Design quality assurance should, in actuality, be a natural part of the process. Conduct usability testing and then generate reports. Following the introduction of your product, you should utilize monitoring tools such as HotJar and Google Analytics to assess how consumers engage with it.
It is good to return to your product after some time has passed to ensure that everything is still working properly and to identify any possible trouble areas.